The SIGRUN Show · Episode 167

Creating Your Own Opportunities with Shaa Wasmund

Host SigrunPublished Updated 27 min listen2 min read
Sigrun
SigrunHost
Shaa Wasmund
Shaa WasmundGuest

People may consider some entrepreneurs luckier than others, and attribute their success to good fortune. Being in the right place at the right time can help an online business, but the truth is, luck has little to do with success. In this episode of The Sigrun Show, I welcome my guest to discuss how to create your own opportunities.

Shaa Wasmund MBE is one of the highly respected female entrepreneurs in the United Kingdom, an internationally acclaimed author, and an international speaker. The Sunday Times named her as one of the Top 20 Most Influential Entrepreneurs in the UK. Her first book Stop Talking, Start Doing is a record breaker — ranking first as the Best Selling Business Book in the UK for 14 consecutive months. Shaa previously worked as the first female promoter of boxing and around the kitchen table of Sir James Dyson.

Shaa joins me in this episode to share her definition of luck and how you can create your own opportunities to impact your success. She also shares how she rebuilt her courage following various tragedies in her life, what to do with your limiting beliefs, and a message to single mothers who think they can’t create what she’s created.

We can create our own luck by working hard and being kind. - Shaa Wasmund

In This Episode of The Sigrun Show:

  • How Shaa became an assistant to a boxer
  • How she helped build the Dyson brand
  • Why you should work harder when you’re younger
  • The importance of creating lifelong relationships over making money
  • The tragedies in her life that affected the way she sees herself
  • The turning point that led her to start over
  • How being nice paid off in her career
  • The significance of mirroring and modeling

Key Takeaways:

  1. Grab opportunity with both hands.
  2. If there is no Plan B, you will make Plan A work.
  3. You have to first figure out the “why” elements of your business.

Resources Mentioned:

Connect with Shaa Wasmund:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.