The SIGRUN Show · Episode 187

Focus on Your Strengths Instead of Your Weaknesses with Diana Gabriel

Host SigrunPublished Updated 29 min listen2 min read
Sigrun
SigrunHost
Diana Gabriel
Diana GabrielGuest

All entrepreneurs have unique strengths that will enable success in business. Unless you are perfect - and nobody is - you will also have weaknesses. In this episode of The Sigrun Show, I welcome Diana Gabriel to discuss why you should always focus on your strengths instead of lamenting your weaknesses.

Diana Gabriel is a Certified Strengths Coach who is passionate about inspiring people to go beyond their limits as they aim to create their best life—both personally and professionally. She helps others through the Strengths-Based Sustainable Leadership Coaching model that she developed, which includes vital elements such as resilience, integration, and adaptability. Throughout her career, she has received several awards for her excellent service, including the Minnesota Coach of the Year award and the Elaine Gaston Award for Distinguished Service.

Diana joins me on this episode to share what it means to find your strengths and focus on them instead of your weaknesses. She discusses why you should leverage and maximize your strengths and why you gravitate towards people with the same strengths as yours. She also shares how to use your knowledge on strength-finding when hiring people and how to take full advantage of your strengths in running your business.

We are all hardwired to succeed. - Diana Gabriel

In This Episode of The Sigrun Show:

  • How many strengths each person has and which ones are commonly used
  • How strengths are divided into categories
  • Why the strength-finding test is not endorsed as a hiring tool
  • What to do with strengths below 15
  • Why we all need one another for the larger system to be successful
  • What to do to work more on your strengths
  • How to determine the strength that will fulfill your vision
  • What is the “sweet spot” when considering your strengths

Key Takeaways:

  1. You shouldn’t be too worried about what is at the bottom of your strengths list.
  2. Even if you’re good at something, it doesn’t mean that you should do that thing.
  3. Be careful not to look at one strength domain as better than others.

Connect with Diana Gabriel:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.