The SIGRUN Show · Episode 71

Insights from INBOUND 2017

Host SigrunPublished Updated 20 min listen1 min read

As entrepreneurs, when we go to seminars or conferences, we like to take away as much as possible from the event and apply what we learn to our businesses. Once we get home after an event, we need to break down and revisit all the information to figure out how we can implement what we’ve learned to improve our businesses. Since returning from INBOUND 2017, I’ve been doing just that.

In this episode, I share some of the ideas, lessons, and inspiration I got from the INBOUND 2017 conference and suggest how you can incorporate these lessons into your own business.

The times where I’ve not tried to fit in and am just myself, that’s where I have the most growth. - Sigrun

In This Episode of The Sigrun Show:

  • My first impressions of INBOUND 2017
  • My personal feedback about the conference
  • The experiences I had throughout the event
  • Lessons I have learned from the keynote speakers and their talks
  • Learning about feedback from Billie Jean King
  • What lessons we can learn from Pixar’s creative process and how they can improve our business

Resources Mentioned in This Episode:

Key Takeaways:

  1. Surrounding ourselves only with people who share the same opinions as us makes us lonely.
  2. Have a strong back, a soft front, and be wild at heart.
  3. Be authentically you, even if it is hard.
  4. Failure is feedback.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.