Podcast guest · Badass Basic Bitch
Sigrun on Badass Basic Bitch: From Burnout to 8 Figures: Sigrun Gudjonsdottir on Scaling Online Businesses & Driving Gender Equality
Sigrun Gudjonsdottir joined Brianna Dunbar-DeMike on Badass Basic Bitch on July 1, 2025 to talk about scaling online businesses and driving gender equality.
About this episode
Sigrun shares how she lost her job twice in two years and went through a seven-month health crisis before she moved from corporate leadership into online business in 2014. The show notes say that business has since earned more than $18 million and six Stevie Awards. Sigrun walks through how to build an online course that sells, why you should plan your second and third sale before you make your first, and why launches and evergreen sales work best together.
What they talk about
- How Sigrun built her online business from scratch in 2014
- Her Kickstart Method for creating a 4-week online course
- The mindset shifts needed to grow from 6 to 7 figures
- Using launches and evergreen strategies together to increase sales
- Why gender equality and entrepreneurship go hand in hand
- What to do when you are scared to take the next big step
