Podcast guest · Big Hitters with Larry Weidel

Sigrun on Big Hitters with Larry Weidel: [Greatest Hits] Episode #582 - People Power in Business with Sigrun Gudjonsdottir, Author and Creator of SOMBA

SigrunUpdated 1 min read
Sigrun on Big Hitters with Larry Weidel: [Greatest Hits] Episode #582 - People Power in Business with Sigrun Gudjonsdottir, Author and Creator of SOMBA

Sigrun Gudjonsdottir joined Larry Weidel on Big Hitters with Larry Weidel on January 1, 2024 to talk about why people matter so much in business.

About this episode

This is a Greatest Hits rerun of episode #582, which first aired on January 31, 2023, when the show was called Million Dollar Mastermind. Larry and Sigrun talk about the role of personal relationships in business. The show notes describe people as the biggest driver of business growth.

What they talk about

  • Going to gatherings and conferences to meet people and pick up new strategies
  • Treating people as a core business asset
  • Building relationships with mentors who can guide and speak up for you
  • Getting in the habit of asking for help instead of doing everything alone

Listen

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.

More about Sigrun

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