Podcast guest · Build Your Online Audience

Sigrun on Build Your Online Audience: [231] How to charge what you're worth with Sigrun

Sigrun on Build Your Online Audience: [231] How to charge what you're worth with Sigrun

Sigrun Gudjonsdottir joined Janet Murray on Build Your Online Audience on February 8, 2018 to talk about how to charge what you’re worth.

About this episode

This episode is for business owners who find it hard to set their prices or who undercharge for their products and services. Janet introduces Sigrun as a business strategist and lifestyle entrepreneur who grew her income from zero to seven figures in four years. Sigrun explains how raising her prices with confidence, and charging what she is worth, was part of that growth.

What they talk about

  • Why so many business owners struggle to set their prices
  • The habit of undercharging for products and services
  • How raising her prices helped Sigrun go from zero to seven figures in four years

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Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.