Podcast guest · Business & Books
Sigrun on Business & Books: #25 Hoehere Kaufbereitschaft durch Buecher - Erfolgsstory mit Sigrun Gudjonsdottir
Sigrun Gudjonsdottir joined Svenja Hirsch on Business & Books on December 16, 2022 to talk about how a book makes buyers more ready to buy.
About this episode
In this German-language episode (#25), Sigrun talks about her first book, Kickstart Your Online Business, and its success as an Amazon bestseller. She argues that marketing no longer works the way it used to, because Facebook ads and organic growth have become weaker. A book will not solve every problem, she says, but readers are quality leads, and quality leads are more likely to buy. Svenja, who has had Sigrun as her business mentor for two years, also asks about the mission behind Sigrun’s business.
What they talk about
- Why marketing needs new routes now that Facebook ads and organic reach are weaker
- Why a book is an old tool that still works for finding buyers
- Why readers tend to be higher-quality leads
- How Kickstart Your Online Business became an Amazon bestseller
- The mission behind Sigrun’s business
