Podcast guest · Her CEO Journey

Sigrun on Her CEO Journey: Building a Profitable 8 Figures Online Business and Accelerating Gender Equality Through Female Entrepreneurship - The Journey of Sigrun (Financial Vision)

Sigrun on Her CEO Journey: Building a Profitable 8 Figures Online Business and Accelerating Gender Equality Through Female Entrepreneurship - The Journey of Sigrun (Financial Vision)

Sigrun Gudjonsdottir joined Christina Sjahli on Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs on October 17, 2019 to talk about building a profitable online business and her financial vision.

About this episode

Sigrun looks back on becoming CEO of a start-up with many financial mistakes, and turning a loss-making company around in 11 months. She then tells how she started her online business in 2014: her first paying client at $180 an hour, growing her list from 300 to 2,000 people with a weekly webinar, and an online course that failed. She explains how SOMBA was born, why she chooses to run her business with high operating costs on purpose, and how it all ties to her mission to speed up gender equality through female entrepreneurship.

What they talk about

  • Turning around a loss-making company within 11 months
  • Her vision to build a $1M business
  • Her first paying client at $180 an hour, and growing her list from 300 to 2,000
  • Why her first online course failed, and the best program to start with as a new online entrepreneur
  • Her first six-figure year and the birth of SOMBA
  • Why she runs a high operating cost on purpose, and hosting her own live events

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Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.