Podcast guest · Keeping Business Real

Sigrun on Keeping Business Real: Why most online business owners never crack $100k

Sigrun on Keeping Business Real: Why most online business owners never crack $100k

Sigrun Gudjonsdottir joined Lisa Corduff on Keeping Business Real on January 7, 2019 to talk about why most online business owners never crack $100k. Lisa now publishes the show as Conversations with Lisa.

About this episode

Lisa introduces Sigrun as an entrepreneur with three MBAs, ten years as a CEO and a million-dollar online business. They discuss why so many online entrepreneurs cannot break through the $100k ceiling. Sigrun explains what keeps people stuck in the early days, including her preferred ratio of learning to doing and the trap of small details, like which logo looks better. She also covers what to do before you create or launch anything, and why online business is closer to traditional business than people think.

What they talk about

  • What keeps you stuck in the early days of an online business, and Sigrun’s ratio of learning to doing
  • Getting lost in details that will not make you more money
  • What to do to get a business off the ground before you create or launch anything
  • How online business compares to traditional business, and why it can be simple
  • Developing a big mindset, letting go and dealing with judgement
  • What to do before creating a signature course, and how Sigrun came to offer a 12-month MBA program for online business owners

Listen

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.