Podcast guest · Late Starters Club

Sigrun on Late Starters Club: 98: Launching a Business with Sigrun Gudjonsdottir

Sigrun on Late Starters Club: 98: Launching a Business with Sigrun Gudjonsdottir

Sigrun Gudjonsdottir joined Andrea Vahl on Late Starters Club on May 15, 2023 to talk about launching a business later in life.

About this episode

In episode 98, Andrea talks with Sigrun about her long career as a CEO and what came after. Health issues kept Sigrun from going back to corporate work, and that is what finally pushed her to start her own online business. They talk about how she decided what business to run, how she finally asked for help, and the investment that turned her business around.

What they talk about

  • How Sigrun became a CEO
  • What she did when illness stopped her from going back to work
  • How she launched her business
  • The investment that turned her business around
  • Advice for anyone who is hesitant to start something new
  • How she got her energy back to work in her business

Listen

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.