Podcast guest · Online Coaching

Sigrun on Online Coaching: 031: How to scale you online business with courses

Sigrun on Online Coaching: 031: How to scale you online business with courses

Sigrun Gudjonsdottir joined Stephanie Fiteni on Online Coaching on October 20, 2021 to talk about how to scale an online business with courses.

About this episode

In episode 031, Stephanie and Sigrun talk about using courses to grow a business so you stop charging by the hour. The show notes recount how Sigrun asked to become CEO of a software company right after her master’s degree in architecture, and how she started her online business in 2014 after illness left her unable to work as an employee. They also cover how to get people to buy and how to launch a course when you have no audience yet.

What they talk about

  • Scaling with courses instead of charging by the hour
  • How to get people to buy
  • How to launch a course with no audience
  • Sigrun’s move from CEO roles to her own coaching business

Listen

The original episode page on stephaniefiteni.com is no longer online.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.