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Sigrun on Relationships Rule: How to Scale an Online Business Without Losing Relationships (RR359)

Sigrun on Relationships Rule: How to Scale an Online Business Without Losing Relationships (RR359)

Sigrun Gudjonsdottir joined Janice Porter on Relationships Rule on April 21, 2026 for episode 359, about how to scale an online business without losing relationships.

About this episode

Sigrun traces her path from growing up in Iceland with a strong belief in what women can do, to becoming a CEO who turned struggling companies around, to building her own business. Janice and Sigrun talk about what separates entrepreneurs who keep going from those who stop too soon, and why Sigrun’s tough love comes from wanting women to move forward. They also discuss AI: Sigrun believes it can help business owners work more efficiently, but that it makes relationships, trust and live interaction matter even more.

What they talk about

  • Sigrun’s path from Iceland to CEO to entrepreneur
  • Mindset and perseverance as keys to business success
  • Why strong relationships are part of business growth
  • Tough love, delivered with care
  • How AI changes teaching and marketing, and why human connection still matters
  • Scaling with both practical strategy and personal growth

Listen

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.