Podcast guest · She Talks Business
Sigrun on She Talks Business: Ep. 26 - Million Dollar Launch with Sigrun
Sigrun Gudjonsdottir joined Lisa Larter on She Talks Business on September 27, 2021 to talk about her million dollar launch.
About this episode
In episode 26, Lisa and Sigrun talk about launches, which Sigrun sees as a mix of creativity and numbers: she works out how many people need to enter the funnel to reach a sales target. She describes her 12 Days of Masterclasses over the Christmas period, followed by five days of live training, case studies and hot seats, with a waitlist and early-access offers. They also compare Lisa’s invitation-based, profit-first approach with Sigrun’s early habit of reinvesting heavily.
What they talk about
- Using Facebook ads, free masterclasses and a waitlist to grow an audience from a small following
- Reviewing each launch’s numbers to improve the next one, and handing email copy to a team member
- Last-chance emails, soft opt-outs, and not over-emailing people who are not interested
- Travel, conferences and real relationships as a source of podcast guests, speaking and clients
- How the value of a mastermind changes as a business grows, and selling as a form of service
