Podcast guest · Shout Your Cause

Sigrun on Shout Your Cause: Feminist Business Mentor Helps Women Create New Businesses

Sigrun on Shout Your Cause: Feminist Business Mentor Helps Women Create New Businesses

Sigrun Gudjonsdottir joined Sally Hendrick on Shout Your Cause on May 5, 2020 to talk about helping women create new businesses during COVID-19.

About this episode

Sally first met Sigrun in 2016 at Social Media Marketing World in San Diego. She had a ticket to Sigrun’s in-person summit in Iceland in June 2020, which was cancelled because of COVID-19. So she interviewed Sigrun instead, on April 29, 2020, to hear how Sigrun and the women she works with were responding to the pandemic. The notes also cover Sigrun’s background: from CEO roles with no business training, to being sick and unable to find work in Switzerland, to starting her online business in 2014 and her mission to accelerate gender equality through female entrepreneurship.

What they talk about

  • How Sigrun and her clients were responding to COVID-19
  • The cancelled summit in Iceland
  • Her path from CEO roles to starting an online business in 2014
  • Her mission to accelerate gender equality through female entrepreneurship
  • Her programs, including SOMBA and the Red Circle mastermind

Listen

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.