Podcast guest · UPLIFT Personal Branding
Sigrun on UPLIFT Personal Branding: How to Turn Obstacles into Differentiation Points and Build a Strong Personal Brand with Sigrun
Sigrun Gudjonsdottir joined Marina Vishnyakova and Elena Ivanushkina on UPLIFT: Personal Branding and Thought Leadership on June 24, 2021 to talk about turning obstacles into points of difference and building a strong personal brand.
About this episode
The hosts open with the line “Tesla has less followers than Elon Musk”. They discuss a new approach to personal branding with Sigrun, including six steps to build a strong personal brand and why you should not skip any of them. They also cover how to shape a brand and grow it, gain followers and sell scalable online programs.
What they talk about
- Your personal brand stays with you even when your business changes
- Employees need a strong personal brand too
- Knowing your why keeps you motivated
- You can have a vision for your brand before the path is clear
- Keep going, get help when you need it, and find a community that lifts you
- Find new ways to reach your audience by doing what others will not
