Podcast guest · Woman Owned
Sigrun on Woman Owned: The 3 Step NICHING Process That Helped SIGRUN Grow Her Launches From $400K to $2m+...EACH
Sigrun Gudjonsdottir joined Eleanor Beaton on Woman Owned: The Growth Podcast for Women Entrepreneurs on September 3, 2024 to talk about niching and how it helped her grow her launches.
About this episode
Eleanor invites Sigrun to give a masterclass in niching. Sigrun explains why narrowing your ideal client helps rather than limits you, and how she kept refining who she serves as her business grew. She walks through the three phases of niching that took her launches from $400K to more than $2M each. She also shares how moving from a 12-month program to a 12-week program boosted her revenue.
What they talk about
- Sigrun’s story and how she defines an ideal client
- Why niching down is key to scaling to seven figures and beyond
- How to refine your ideal client by their exact needs and stage of growth
- The three milestones that grew her launches from $400K to $2M+
- How a shift from a 12-month to a 12-week program changed her revenue
- Why she is investing in software built for her ideal clients, and how frustration can drive new ideas
