The SIGRUN Show · Episode 48

[Client Case Study] The Transformation from Impossible to Possible with Esther de Charon

Host SigrunPublished Updated 23 min listen1 min read
Sigrun
SigrunHost
Esther de Charon
Esther de CharonGuest

It is claimed that nothing is impossible, but it does not always feel that way when running an online business. The lizard brain will always place perceived obstacles in path. To enjoy success as an entrepreneur, we frequently need to achieve the impossible - or, at least, what feels impossible. That is the topic of today’s Client Case Study episode of The Sigrun Show, in which I welcome Esther de Charon, a.k.a. The Wonderfully Weird Soul Whisperer.

Esther is a Certified Transformational Coach, an author, an artist, and an Art Historian with over 25 years of experience in the International Culture, Arts & Design, and Consultancy industries. She has worked with entrepreneurs and large brands such as KLM, Fortis Bank, and GreenWish. She has also been featured in several publications including The Huffington Post, Marie Claire, and Thrive Global.

Esther joins me on today’s Client Case Study to share her entrepreneurial story and how she transformed her business to achieve the impossible. She explains how strategically planning her challenges and launches has allowed her to go from having no clients to helping over 1,000 “wonderfully weird” female entrepreneurs.

It’s all about seeing what’s possible. - Esther de Charon

In this Client Case Study on The Sigrun Show:

  • How Esther felt about her business one year ago
  • Why she decided to invest in a mastermind
  • The transformational moment in her business
  • The importance of planning your launch or challenge instead of “launching from the hip”
  • How her previous work experience played a role in her business success
  • The importance of knowing what you are capable of

Key Takeaway:

  • Following a plan actually gave me a framework. Within a framework, you can do anything you like.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.