SOMBA® Advantage: Become an Advantage Insider
The doors to SOMBA® Advantage are closed right now. Put your name down and you will be first to know when they open again.
Become an Advantage Insider- 13years in online business
- 9,621paying clients
- 100niches
- 75countries
Introducing
Get your proven AI expert team
Stop being the bottleneck in your business, and grow your revenue without adding more hours.
A team of 7 AI super agents, built on the methods I have taught to 9,621 clients, some of whom built online businesses to 6 and 7 figures. Plus human coaching and accountability.
Three things you get together, in one place
- 1
An AI expert team built on my proven strategies
Seven super agents built on my methods, not on generic AI.
- 2
Business coaching, not just AI builds
In the weekly modules you learn what to do that week. Plus a weekly group coaching call and a weekly tech call for your questions.
- 3
An award-winning mentor with 23 years of CEO experience
Ten years leading a company, then 13 years building my own online business. I did not start yesterday.
Every success story started with a doubt
"Tech can easily overwhelm me" Now at ease with AI
"Fast forward two and a half months into Advantage and I feel so much more at ease with AI. Things that seemed alien to me, like AI skills and agents, are my new normal now."
Gulara VincentTrauma Therapist, UK"I worried AI would make me like everyone else" AI works behind the scenes
"When we did it, I realised AI is used more behind the scenes and not in contact with the authors."
Dorine HolmanLiterary Agent, Netherlands"I don't have time to learn how everything related to AI works" Joined Advantage instead of hiring a virtual assistant
"I need a clear path to follow step by step, which is exactly what I get through Advantage."
An AI skeptic Now runs her own ads
"Now I'm doing everything myself instead of having six people as a part-time team."
Hrund GunnsteinsdottirLeadership Coach, IcelandYour AI expert team
Meet your AI expert team
Built and kept up to date by our team, on my methods. Every super agent runs on the same foundation: your voice, your brand, your offers, your ideal client and your proof. From then on the whole team knows your business.
- Super agent 1Create & ConvertContent every week
- Super agent 2Sales Every Day®Sales every week
- Super agent 3Launch & Sell®Your launches
- Super agent 4Sales AcceleratorSales between launches
- Super agent 5WebsiteYour website
- Super agent 6ReputationYour testimonials
- Super agent 7Scalable Programs (SOMBA® Kickstart)Your online course
The roadmap
Your roadmap, month by month
Red means it arrives that month. Black outline means it is already with you.
Month 1
AI that learns your business
Four agents arrive with your Business & Brand Audit, 24 to 48 hours after your intake form
Create & ConvertSales Every Day®Launch & Sell®Website Agent
You end with: your audit, your position in one line and your next step. By week 2, your AI team has finished a real task for you.
Month 2
AI that brings in sales
Two more agents arrive
Sales Accelerator AgentReputation Agent
You end with: sales coming in, without waiting for a launch.
Month 3
AI that builds your website
Your Website Agent goes to work
Website AgentCreate & Convert
Your Website Agent builds your personal brand website and sets it up so AI tools and Google understand who you are and can recommend you. Create & Convert keeps your content going out every week.
You end with: a website in your brand that AI tools and Google understand, and content going out every week.
Month 4–6
Choose your path
Your audit and your goals decide which one
Path A
Create your course
For your first or next online course
Scalable Programs Agent (SOMBA® Kickstart)
Turn what you know into an online course your ideal clients have already told you they want. You help more people at once, without more one-to-one hours, and your AI team does most of the work.
You end with: your course created and run, a list, testimonials and your next offer priced.
Path B
Sell every day, run your launches
For no course yet, or a course you already have
Sales Every Day®Launch & Sell®
Sales come in between launches, not only when you launch. Your next launch runs with your AI team doing most of the work.
You end with: a sales path that runs between launches, and a launch run by your AI team.
Agnieszka ran a six-figure launch with her agents
"We are very proud of this launch. We used the agents that Sigrun taught us to have very specific roles. Using AI, we prepared 200+ personal emails to encourage students to join my program. Without Sigrun, I wouldn't have been able to do it so fast."
Who has done it
What our Advantage members say
2,100 new subscribers and €5,000 in flash sales
"In one and a half months, my email list grew by 2,100... I generated 5,000 euros from flash sales."
Magda KazoliImage Consultant, Greece€8,400 in new projects on top of her retainers
"Since May 1st, I've earned 97,500 NOK (about €8,400) in new projects that came directly out of working this way, on top of my fixed retainer clients."
Hallfridur JohannsdottirDigital Strategist, IcelandWent from five days of accounting to one day a month
"I used to have a PA who worked four hours a week for me. That work is done fully by AI now. I went from five full days on my accounting to one day a month, and it's not just the hours I'm saving, it's also the energy."
Caroline ClaeysBusiness Coach, BelgiumCaroline replaced a €1,500 a month contractor
"Now Claude is my assistant. We have a daily meeting, a weekly planning meeting and a weekly wrap-up together. Advantage transformed my business into a more accountable one where the right things get tackled. It helped me become a CEO, rather than an amateur with a VAT number."
Caroline ClaeysBusiness Coach, BelgiumAnd in their first months: Magda has generated over €6,000 through her agents and saved more than 100 hours. Erika is saving at least 20 hours a week. Hallfridur has €15,400 of new projects since 1 May.
Hear it from them
Is it for you
Is Advantage right for you?
Join us if
- You want more revenue and more clients, without more hours
- You have expertise and clients who get real results
- You have hit the limit of what you can do alone
- You want to grow without hiring, or hiring did not work for you
- You want AI that already knows your business, so you never train a tool from zero again
- You want a clear map, with people next to you
There is no revenue requirement. Students here run everything from zero to three million.
This is not the right program if
- You want AI to do your thinking for you
- You want everything done for you, with no work on your side
- You want results in three weeks
Questions
"Can I build these agents myself?"
You can, and we show you how in Advantage. But a good expert agent takes weeks or months to build and train. Our launch agent is built on 13 years of launching and 53 documented launches.
Women who are already advanced with AI join Advantage too. They get an AI expert team that is already built, and every week they are with other women who are building their online business with AI.
"What kinds of businesses join?"
All kinds. Our clients come from 100 niches: coaching, health and wellness, therapy, arts and crafts, parenting, languages, business and marketing, and many more. Most sell services, one-to-one work or online programs.
You can read their reviews on sigrun.com/reviews.
"I have almost no AI experience. Can I keep up?"
Absolutely. We start from the very beginning, with setting up Claude or ChatGPT. Your onboarding course and your audit walk you through every step, and the weekly tech call is there for the moments when something does not work.
"What kind of AI account do I need?"
You need a paid AI account, either Claude or ChatGPT. The free plans cannot run agents. All of our agents work for both AI models, ChatGPT and Claude.
"Do the agents work in my language?"
Yes, in any language. Most of our students are non-native English speakers.
"Does it work with my platform?"
Yes. Agents can do anything that can be done on a computer, so your platform does not matter. If you do not have one yet, SOMBA.io is included.
"What is the time investment?"
This depends on how fast you want to move, but we suggest that you reserve 3-5 hours a week to make progress every week.
"What if I fall behind?"
You can catch up. Everything is recorded, and you have a human coaching team, the community, accountability and a buddy to help you finish. One of our programs has had a 90% completion rate for 7 years with this way of working.
This moment will decide the future of your business.
You've been reading this page because something in your business needs to change.
You already know what it is.
More of the same will get you more of the same. The next 12 months will look worse than the last 12 months, unless you decide today that they won't.
The female entrepreneurs who adapt now will survive this disruption.
That moment is now.
Become an Advantage Insider now and we'll let you know when the doors open.