The SIGRUN Show · Episode 120
How to Do Content Marketing on LinkedIn with Viveka von Rosen
LinkedIn has steadily grown in reputation and importance, rapidly becoming one of the most popular social media networks. Content marketing on LinkedIn can increase the visibility of your online business and help build your audience. That is why I have am pleased to welcome Viveka von Rosen to this episode of The Sigrun Show.
Viveka is a LinkedIn expert with a network of 42 million people on LinkedIn. She quit her day job in 2007 and started her company Linked Into Business. She has personally worked with executives of Fortune 500 Companies and continues to teach and train people about LinkedIn. Viveka is also a speaker and the author of the books LinkedIn Marketing: An Hour a Day and LinkedIn Security: Who’s Watching You.
Viveka clarifies some misconceptions about the LinkedIn platform and shares tips on how to leverage the platform to improve your content marketing. She also explains the purpose and focus of LinkedIn, how you can build a community there, and she goes over a step-by-step guide in transforming your LinkedIn profile from a resume into a good resource, making it beneficial for your business growth.
If building a community is important to your business, LinkedIn publisher is a good place to do that. - Viveka von Rosen
In This Episode of The Sigrun Show:
- How Viveka ran into LinkedIn
- Establishing how people see you through LinkedIn
- The significance of knowing who your audience is
- Practical tips for the use of media on your profile
- How to build trust through your branding
- LinkedIn tools that help repurpose content
- The probability of your LinkedIn content appearing on Google
- Building a community on LinkedIn
- How you can be proactive in finding good prospects and connecting with them
- Strategies for approaching new prospects
- How you can get people excited about your LinkedIn videos
- Why it’s beneficial to set up a company page
- What to look forward to on LinkedIn in 2018
Key Takeaways:
- LinkedIn is not a recruitment tool.
- Use LinkedIn to establish solid branding and build the know-like-trust factor.
- You can repurpose your blog and put the exact content on LinkedIn publisher.
- Always personalize your invitation to connect.
- Lead with “give” as opposed to “take.”
