The SIGRUN Show · Episode 173

How to Create a Dream Retreat Based on Mastermind Retreat Iceland

Host SigrunPublished Updated 25 min listen2 min read

Entrepreneurship is all about turning your dreams into a reality. It’s about creating the life you’ve always wanted while doing the work you enjoy and feel destined to do. Many new online entrepreneurs dream of hosting a live event such as a retreat. This means you will need to understand how to create a dream retreat.

If you dream of hosting a mastermind retreat, there are many things you need to consider in order to ensure your event is successful for your business as well as those in attendance.

In this episode of The Sigrun Show, I share how I turned my dream of hosting a mastermind retreat into a reality and the steps I took early in my business to ensure its success. I explain the importance of developing proof of concept for new services or products you launch, how to budget your expenses when planning a live event, and the importance of learning from your mistakes and listening to your clients to improve the results of future events. I also explain the importance of hiring an amazing team to support you through the launch of your live event and the impact that using videos and photos in your marketing campaigns can have on your event’s success.

You want to have proof of concept with whatever you create. - Sigrun

In This Episode of The Sigrun Show:

  • How sharing your business goals and dreams can help turn them into a reality
  • How the idea of my Mastermind Retreat Iceland started
  • How I began planning the event early in my business
  • Strategies to develop proof of concept for your product or event
  • The importance of developing realistic goals and expectations when planning a retreat
  • Learning from your mistakes and listening to what your clients want to improve future events
  • Creating a budget to launch your retreat
  • The importance of building a team to ensure the success of your event

Key Takeaways:

  1. Proof of concept is how you prove to yourself - and others - that your product idea can work.
  2. Photos and videos taken during your live event are great marketing tools you can use for many years.
  3. Build an amazing team around you to help you create your dream retreat.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.