The SIGRUN Show · Episode 41

How to Find Your True Passion and the Right Business Idea

Host SigrunPublished Updated 22 min listen2 min read

Many factors come into play when deciding upon an online business idea. You must come up with a product or service that people need. You need to ensure that you will attract clients that are willing to buy from you. Above all, though, you should always build your business around your true passion. Entrepreneurship should be an opportunity to do what you love and share your life’s mission, not just a way to toil and pay your expenses.

Finding your true passion is very important when you’re creating your online business. Many new entrepreneurs often try to offer multiple products or services that match with their varied interests and passions. But focusing on too many things at once can lead you down the path of overwhelm and it can affect your ability to succeed. By drilling down and locating your one true passion, you are likelier to succeed - and provide a superior service for your clients. After all, if you care deeply about your business, you’ll also care about the needs of your audience.

In this episode, I share the 7 steps to finding your one true passion and how you can identify the right business idea that will help you successfully create the life - and business - you want.

It all starts with a vision. - Sigrun

In This Episode of The Sigrun Show:

  • How a vision board can help you create your vision
  • Strategies for creating a vision board
  • The difference between a dream and a vision
  • Using a “mind map” to help you brainstorm your passions
  • Evaluating your mind map to generate potential business ideas
  • How to identify who your ideal clients are
  • How to create a “business idea matrix” and how to rate each idea
  • Evaluating your top-rated business ideas and coming up with your “why”

Key Takeaway:

  • It starts with a vision, then following the steps of finding your true passion and the right business idea.

Frequently asked questions

How do I find the right business idea?

Start with a vision, brainstorm your passions in a mind map, turn them into business ideas, then rate each idea in a business idea matrix and find your why for the best ones.

Should I build my business around several passions?

Focus on one. Offering many products for many interests leads to overwhelm and makes it harder to succeed.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.