The SIGRUN Show · Episode 30

[Client Case Study] How I Did My First Five-Figure Launch with Lisa Peek

Host SigrunPublished Updated 25 min listen2 min read
Sigrun
SigrunHost
Lisa Peek
Lisa PeekGuest

Launching can be a rollercoaster, but the highs are always memorable. I still remember my first five-figure online course launch, and I’m sure you do too. If you are yet to experience the thrill of a five-figure online course, this is the podcast for you.

In this episode of The Sigrun Show, I am joined Lisa Peek. Lisa is the founder of The Impact Ripple. She is a money and impact coach who is passionate about helping entrepreneurs play a bigger game in their businesses and transform their mindset around money through her online courses and coaching programs. Lisa has previously joined me in Episode 18 for On Air Coaching to figure out how to take her offline business to an online platform.

In this episode, Lisa joins me for the very first Client Case Study episode to share how she successfully launched and marketed her first five-figure online course. She also shares some of the mindset challenges she faced during her launch and how she overcame them.

Every time you take a step, there’s a new technology aspect associated with it. - Lisa Peek

In This Episode of The Sigrun Show:

  • How she tracked the progress of her goals
  • How passion and staying committed to her vision helped her achieve her goals
  • Dealing with mindset challenges
  • Lessons she learned throughout her launch
  • Learning about Facebook ads and how retargeting ads work
  • Her launch strategy and how she grew her list
  • How long she kept the cart open and why she feels it was too long
  • Offering a bonus for “fast action-takers”
  • How interacting and engaging with her audience impacted the success of her launch
  • How messenger bots can help make it easier to interact with your audience
  • What she plans to do differently for her next launch

Resources Mentioned:

WebinarJam ActiveCampaign

Key Takeaways:

  • Take things step-by-step. You can’t force anything.
  • Stay focused.
  • Interact and engage with your audience.

Connect with Lisa Peek:

Lisa’s Facebook page

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.