How to Build a Freebie Funnel With a 5-Part Email Sequence

Recently I hosted a masterclass on freebies. 43% of the people who signed up had a freebie. Then I explained what an ultimate freebie is and what it can do for your business. After that, over 70% realised their freebie was not good enough. It was not doing the job for them.

What shocked me even more was this. 73% of those who had a freebie did not have a freebie funnel.

What an Ultimate Freebie Is

An ultimate freebie is something your ideal client needs, wants and is looking for. She is searching for it on Google and it is top of her mind. She knows she has the problem, it is one of her biggest pain points, and your freebie solves it.

It is also narrow and deep. You do not create it in half an hour or 2 hours. You spend a lot of time on it and put your heart and soul into it. It solves a small but important problem for your ideal client.

My description of an ultimate freebie is that it is so good that it is better than somebody else’s paid program.

When your freebie is that good, it builds trust with your ideal client and makes her want more of you. She will be engaged on your email list, she will take action and she will buy. I truly encourage you to create an ultimate freebie, because it can change your business.

A Freebie Needs a Funnel

Of course you have a landing page where people sign up for the freebie, and a thank you page. But a funnel has more than a landing page and a thank you page. It also has an email nurture sequence, sometimes called a welcome sequence.

A freebie without a freebie funnel is like a car that sits in your driveway, and for some reason you cannot drive it. People can sign up, but nothing happens afterwards. You do not tell them what is coming, who you are, how to get the most out of the freebie or that you have an offer.

The 3 Pages You Need

If you already have a freebie, you probably have a landing page and a thank you page. There is surely something you can improve there.

I highly recommend that you use a double opt-in. I did not use it for 10 years, but I use it now because of the new spam rules from Google and Yahoo. So you need 3 pages:

• Your freebie landing page
• A confirm your email page
• The regular thank you page

What to Put in Your 5-Part Email Nurture Sequence

The freebie funnel then has a 5-part email nurture sequence. This is what goes into each email:

1. How to download the freebie, or listen to it or watch it, and maybe why you created it. Encourage people to take action
2. The link to the freebie again, because some people forget. I send this email the next day or 2 days later
3. Some additional value
4. An introduction to me
5. A different action you ask them to take

I would not start selling a bigger program in these emails. The nurture sequence is there to introduce you, what you do, your expertise and your authority. It makes sure people use the freebie, so they are ready for something in the future.

If you make videos, write blog posts or have a podcast, include them. Have a call to action in every email. People start to engage and click on links, and you can see that they are taking action.

A freebie funnel is how you build an engaged email list and future buyers. So make sure your car is not stuck in the driveway. Charge it, so it can move fast and go to great places.