The SIGRUN Show · Episode 321

How Investing in Yourself Helps You and Your Clients Grow

Host SigrunPublished Updated 17 min listen2 min read

Investing in yourself is not optional for entrepreneurs and online business owners. It is essential for growth and development. In this client success story episode of The Sigrun Show, I welcome Juliane Banner to discuss how she discovered that investing in herself helped her, and her clients, to grow. This was a much-needed change of fortune for Juliane, whose entrepreneurial journey was born from tough circumstances.

Juliane helps alternative medicine practitioners create a sustainable business by teaching them how to find patients through online marketing. Her desire to help and mentor others is fired up by her passion for alternative medicine, partnered with a decade of experience in marketing and business administration. Juliane is an online entrepreneur who loves the freedom and control that entrepreneurship provides.

In today’s client success story episode, Juliane and I discuss how investing in herself helped her business and her clients get better results. We also talk about how she discovered SOMBA, what inspired her to join the program and how joining SOMBA has provided the ideal environment she was looking for to get the support and guidance she needed to grow her business. Juliane invested in herself, and I recommend that all entrepreneurs do the same. This podcast makes it clear that results can be hugely positive.

“Now I feel that I have even more to give to my clients. Thanks to the fact that I invested in myself and I grew, my clients can grow more, as well.” - Juliane Banner

In This Episode of The Sigrun Show:

  • How Juliane’s entrepreneurial journey got started after getting fired from her job
  • What she did to prepare herself to become an entrepreneur
  • What made the SOMBA program different from other mastermind groups
  • Why making personal investments no longer holds any fear
  • What changed for Juliane after joining SOMBA
  • Why investing in yourself is the best investment you can make
  • The main changes Juliane made to her business model after she joined SOMBA
  • Juliane’s business plans and investments in the upcoming months
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.