#169: [On Air Coaching] From Too Many Ideas to a Marketable Business with Annemarie Singer

You may think that an entrepreneur can never have too many ideas, but this is not true. If you spread your attention too thin, you will not be able to focus on one thing. This is the topic of this On Air Coaching episode of The Sigrun Show, where I welcome Annemarie Singer.

Annemarie is an artist—a writer and painter—who promotes self-discovery through novels and artistic programs at Make Your Life Sexy. She believes that creative expression is a powerful force you can use to discover who you are. She has earned several certificates in business and is a proud mother to two adult children.

Annemarie joins me in this On Air Coaching segment to learn how to filter many ideas to come up with a specific marketable business. I also share when new ideas become the problem in your business and how to market your business effectively so you don’t confuse your audience. While having many ideas and multiple talents can be helpful to an entrepreneur, you must always ensure you are not diluting your brand too much and losing focus on your ideal online business niche.

In This On Air Coaching Episode of The Sigrun Show:

• What creative expression is for Annemarie
• Put your new ideas out of your head when you first have them
• The language to use when talking to your audience
• The importance of making an inventory of products and ideas you want for your business
• Why you need to look at the market like a six year old
• The 30-second challenge of telling 100 people what you do

Key Takeaways:

1. Know the one thing you want to be known for.
2. When marketing your business, use short sentences with simple language instead of using the language of an “expert.”

Resources Mentioned:

• Evernote
• Michael Hyatt
• Yoast SEO Plugin