![#205: [On Air Coaching] How to Sell Offline Events with Alexandra Schaef](https://www.sigrun.com/wp-content/uploads/2018/07/ep205-2.png)
Welcome to the latest episode of The Sigrun Show. In this episode, I conduct On Air Coaching with Alexandra Schaef on how to sell offline events.
Alexandra is so passionate about freediving that she wants to educate as many people as possible. She is a freediver and a freediving instructor who teaches students of all levels how to safely enjoy freediving. Turning her passion into a business, Alexandra shares her fascination with being underwater as she helps her clients discover and appreciate the fantastic underwater world.
Alexandra joins me in this On Air Coaching episode to learn how to sell offline events such as classes, courses, and retreats. I share marketing strategies you can use to properly launch an offline event and strategies for pricing your offline events to encourage more signups. I also discuss the two most popular reasons potential clients don’t take action as well as how you can retarget people who are watching your videos.
In This Episode of The Sigrun Show:
- The difference between a webinar and an information call
- How to price your offline events so customers want to sign up early
- How to bundle events to give your customers a deal they can’t resist
- Why you should invest in a videographer during your launch
- Why the branding video should be the first thing to see on your Facebook page
- How to tell if viewers of your video are potential clients
- Why it’s essential to create events on Facebook
- How to sell the same course with different dates
Key Takeaways:
- If you want to run your video again and again, independent of the year and event, you have to be smart with the copy you write so you can reuse it.
- Create events on your Facebook page.
- You can embed a Facebook video on your sales page.>
