The SIGRUN Show · Episode 241

[Client Case Study] How I Took My Passion for Alternative Medicine and Animals Online with Selen Graf

Host SigrunPublished Updated 12 min listen2 min read
Sigrun
SigrunHost
Selen Graf
Selen GrafGuest

Monetizing our passions is the driving force of many entrepreneurs. In this episode of The Sigrun Show, I welcome Selen Graf to discuss how she achieved this, by taking her passion for animal alternative medicine from offline to an online business.

Selen Graf is an Animal Healing Practitioner and Animal Naturopath. She has a passion for helping animals through natural remedies and alternative medicine practices. In 2011, she obtained a Bachelor’s degree in Business Administration and Psychology and, later obtained a Master’s degree - also in Business Administration with a special focus on Management. Realizing that business management wasn’t her passion, in 2016, she pivoted her career by becoming an Animal Healing Practitioner. This helped Selen follow her dream of helping animals and pet owners heal their pets through naturopathic remedies.

In this Client Case Study, Selen shares how she took her offline practice and passion for naturally healing animals to the online business world. She shares how she created her first online course and the feedback she received that impacted her self-esteem, self-confidence, and belief in herself. She also shares the challenges she overcame throughout the process and how being part of an online community of like-minded, business-focused individuals impacted her success and helped her achieve her goals.

“It’s so great if you can reach people and make a change in their lives.” - Selen Graf

In This Client Case Study Episode of The Sigrun Show:

  • How Selen realized her passion for naturopathic remedies for animals
  • Why she decided to take her offline animal health practice online
  • How she overcame procrastination to start her online business
  • How she created her first online course
  • How the feedback response she received from her first online course participants impacted her self-esteem, self-confidence, and self-belief
  • What the future holds for her new online business
  • The mindset challenges she overcame to achieve her goals of becoming a successful online entrepreneur

Connect with Selen Graf:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.