The SIGRUN Show · Episode 283

How to Run Your First Live Event

Host SigrunPublished Updated 27 min listen2 min read

Hosting a live event is a dream that many entrepreneurs have, but this dream often comes with a lot of questions and concerns. How do you start? Where do you find event attendees? Where should you host your event and how much should you expect to pay upfront to host the live event before you begin selling tickets? These were all questions I asked myself when I started planning my first Sigrun Live event.

I have attended plenty of business conferences and live events throughout my career as an entrepreneur, but hosting Sigrun Live was a new experience for me. Thankfully, it was a very positive one! By 2019, Sigrun Live had become an annual fixture in the diaries of my clients. It’s also a great opportunity to connect with my team, who are based all over the world.

Hosting an event can be a great way to grow your community, reach your audience, and connect with like-minded people. It can also be the stepping stone you need to pave the path to success for your business. In this episode, I share some of the tips, tricks, and strategies I used when I planned my first ever Sigrun Live event. I’ll also share the simple strategy I used to completely sell out my first event.

Nothing is perfect - especially when you’re doing it for the first time. - Sigrun

In This Episode of The Sigrun Show:

  • Starting small by planning a one-day event
  • Leveraging small live event audiences to launch a bigger event
  • Picking the right venue for your event
  • Strategies to fill - and sell out - your event

Tips for Hosting Your First Live Event:

  • Begin with the end in mind.
  • Budget it.
  • Create strategies to get sign ups.
  • Plan the structure of your day.
  • Mix input and interaction into your event.
  • Think about the logistics, food and drinks, and gifts.
  • Be sure to follow up.

Frequently asked questions

How should I start with live events?

Start small by planning a one-day event, then use the audiences of your small events to launch a bigger one.

What do I need to plan for my first live event?

Begin with the end in mind, set a budget, create strategies to get sign ups, plan the structure of the day, mix input and interaction, think about logistics, food, drinks and gifts, and follow up afterwards.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.