The Best Launch Method for Beginners and Experienced Launchers

There are so many launch methods out there. How do you know which one to pick? I have done over 40 launches and made over $18 million with launches in the last 10 years. My favourite launch method works for beginners and for people who have launched for many years.

These are the 3 main launch methods:

• A 1-hour sales webinar
• A 5-day challenge
• A 3-day event

The 1-Hour Sales Webinar

This is by far the most popular launch method. You promote one webinar, with organic posts and paid ads, and in 60 minutes it is done.

The downside is that you have very little time with your audience. They do not get to know you. And if you have not hosted many sales webinars, you will most likely fail.

In 1 hour you have to introduce yourself, teach something of value and present your offer. Say your introduction takes 15 minutes, including saying hi and waiting for everyone to join. Then you teach for 30 minutes. The teaching should make people excited to hear about your offer. At minute 45 you present your offer.

People with questions stay longer, so you might add another 30 minutes. In the end it is a 90-minute webinar. But most people leave after 60 minutes, so you must make your offer before the hour is over.

That is a lot to do in 60 to 90 minutes. For someone without experience it is very stressful. Today I could do it every day, even unprepared. But my first launch was a 1-hour webinar, and it was a failure.

So I do not recommend 1-hour sales webinars to beginners, and not really to experienced launchers either. There are 2 exceptions:

• I am selling a low-priced offer and do not need more time to present it
• I have a very warm audience and an offer I know they are excited about

The 5-Day Challenge

This is the favourite of beginners. You host a short live session every day where you teach a small piece of content. You can add a Q&A in the afternoon. On day 5 you host a webinar.

The downside is homework. People are often expected to do it, and many people do not want to. So they stop showing up.

A challenge also has a lot of moving pieces. You need 5 pieces of content, maybe 15 minutes each. Each one has to give enough value that people come back the next day, without giving them too much work. There is a drop off from day to day. Content that ends with a reason to come back tomorrow helps.

You also need a community, usually a Facebook group, to keep people engaged between sessions. If you do a daily Q&A, hold it at the same time every day. And be ready to answer your own questions in case no one asks one.

The webinar on day 5 is the hardest part. Some people did not attend the other days, so you need a recap. The people who came every day need something new. That means 2 kinds of content in one webinar.

Teaching sessions, Q&As, a webinar and a community are a lot for someone who has not launched before. Many of my students have tried 5-day challenges, and the success rate is so-so. It works better shortened to 4 days, from Monday to Thursday, with no webinar on a Friday. Even then I do not recommend a challenge to beginners.

The 3-Day Event Is My Favourite

As you can guess, this is my absolute favourite launch method. 3 days gives you just enough time to get to know your audience, and for them to get to know you. It is not too short and not too long.

I run my 3-day events workshop style. There are assignments, but we do them together in the session, so there is no escape. Because people actually do the assignments, they get a result. They see the benefit of joining the program I present later.

How I Run My 3-Day Events

I usually run them with a Facebook group, because I want to talk with people before, during and after the event. Fewer and fewer people join Facebook groups today. So I set up the event so people can attend without joining the group.

I create a small course in 3 parts. I teach 1, 2 or sometimes 3 short lessons a day. The lessons build on each other, but someone who joins on day 2 can still follow. Of course it is better to attend all 3 days.

What I teach is closely related to what I want to sell. From day 1 I mention my program and say that the doors open soon. That way, people who are interested can get excited.

Ideally I invite 1 or 2 guests each day. They are graduates of the program I am selling. Their story becomes a live testimonial, and it connects to what I teach that day.

Each workshop is at least 2 hours. That is my absolute minimum to do the assignments together and to have guests. I hold a Q&A every day, so it can go up to 3 hours. I try to close at 3 hours so people do not drop off before I finish.

There is a drop off from day 1 to day 2. But day 2 and day 3 usually have similar attendance. A show-up bonus can help. The people who were keen on day 1 come back for day 2 and day 3.

The Offer and the Open Cart

On day 3 I make the offer with a fast action bonus. The bonus usually lasts 24 hours. That gives people time to think about it, talk to their spouse, sleep on it and still count as fast action takers the next day.

The cart stays open for 6 to 7 days. That gives me time to share more testimonials and hold 1 or 2 Q&A sessions. If the program has a higher price, I also have time for sales calls, or my team does them.

With a 3-day event you can have a 5-figure launch, a 6-figure launch, a 7-figure launch and even a multiple 7-figure launch.