Nathalie Wiederkehr is the owner of Swiss Medical Travel, a company focused on helping travellers and tourists find affordable medical clinics and practitioners throughout Thailand, Antalya, Istanbul, and Cyprus. Her entrepreneurial dream began while working as a Swiss tour operator when she received numerous inquiries from her customers for her recommendations for good quality, affordable medical services such as laser eye surgery, dental surgery, hair transplantation surgery, in-vitro fertilization treatment, and plastic surgery.
Nathalie is currently in Stage 1 of her business. She joins me in this On Air Coaching segment to learn strategies and techniques to help her grow her email list, gain visibility in her niche, and become a recognized expert in her field.People are not interested in signing up for a newsletter. You need some kind of free offer against the email address. - Sigrun
In this On Air Coaching on The Sigrun Show:
- Why a lead magnet (freebie) is critical to growing your email list
- How to promote your freebie
- Using Facebook ads to grow your email list
- Finding the “sweet spot” between the right target audience and a Facebook ad that resonates with your audience
- The key to using look-alike audiences for your Facebook ads
- The importance of focusing on one target audience first
- Creating a “Welcome” email series and funnel
- The importance of creating case studies to build trust with your audience
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