Social media is one of the biggest driving forces in marketing today, but with so many platforms, you need to determine which is best for you. If your business relies on visual storytelling, it should be a priority to build your Instagram following.
Sue B. Zimmerman is the recognized expert on Instagram marketing strategies for entrepreneurs. She is passionate about helping small business owners impact the world and grow their businesses through Instagram marketing techniques. Sue has been a featured speaker at Social Media Marketing World, Social Media Camp and Social Media Day San Diego. She has taught thousands of entrepreneurs around the world how to grow their Instagram following and sell their products and services through her virtual training programs, mentoring groups, and one-on-one coaching services.
In this episode, Sue shares how she became inspired to learn about Instagram and what motivated her to teach others how to use it to grow their businesses. She also gives tips on how to grow an authentic audience on this social media platform. If you are looking to build your Instagram following, be sure to listen to this episode of The Sigrun Show.
In This Episode of The Sigrun Show:
- The importance of leading with relationships
- The difference between growing a following and growing an authentic following
- Crafting a social media post like you are talking to one specific person
- Strategies for tracking traffic
- Promoting freebies on Instagram
- How the Instagram Explore algorithms work
- Identifying and avoiding fake accounts and negative people
- Using Stories for growth opportunities
- Gathering insights and analytics from Stories
- Using hashtags and geotags in Stories
- How Sue nurtures her followers and email subscribers
- Selling products and services on Instagram
- Creating urgency around your products
Key Takeaways:
- You have to decide that you want to make Instagram one of your social platforms and go all in.
- Have a bio that says exactly who you are and what you do.
- Have content that is interesting to look at and makes sense.
- Pay attention to the people tapping through your whole story then, send them some love and connect with them.
Resources Mentioned:
Connect with Sue:
- SueBZimmerman.com
- Sue on Instagram
- The Instagram Expert (business Instagram account)
- Sue’s Allbirds Shoes Video
