The SIGRUN Show · Episode 304
Connecting with Your Dream Client Through Storytelling with Marsha Shandur
Marsha Shandur is a Storytelling Coach who helps big organizations, solopreneurs, and keynote speakers craft their stories in a way that creates instant connections with their ideal clients. Raised in a Russian household, Marsha lived and breathed storytelling growing up so much that she incorporated it into her previous jobs as a radio DJ and a networking mentor. Today, Marsha’s approach has been so impactful that she was featured in Forbes, BBC, and Mashable.
Marsha joins me on this episode to share how you as a business owner can immediately connect with your dream clients by using storytelling in your branding, sales pages, and your speech. She explains what ‘action scenes’ are and how they help you craft your story and explains the most important part of any story. She also shares why her organization is split into two as she caters to organizations and individuals as well as the reasons why she doesn’t turn away someone who wants to learn how to tell their stories.
“Every time you think that something could be a story or could be an action scene, write it down.” - Marsha Shandur
In This Episode of The Sigrun Show:
- The journey that led Marsha to be a storytelling coach
- How she ended up with her domain name
- How to create a good story that connects with your potential clients
- As well as how to make people feel like they know you better
- Debunking the myth about natural storytellers
- How to use the “Freaky Friday” body-swap approach when telling your story
- Different ways to say your emotions
- Telling a story on stage versus trying to teach or telling a story online
- What matters when you’re collecting stories
- How a stranger led her to her first coach
- What it means to face yourself every day as an entrepreneur
