The SIGRUN Show · Episode 221

It’s Not too Late to Make This Year Your Best

Host SigrunPublished Updated 13 min listen2 min read

Income goals are foundational for a business. In most cases, we set our revenue targets at the start of the year. I have talked in the past about my “million dollar mission”, the year I vowed to build my business to a seven-figure income.

The fall season can be stressful for many entrepreneurs, especially if your numbers are telling you that you’re far from reaching your income target. But fall can also be a great time to revisit your plans and refocus on your goals. With the right strategies and mindset and a willingness to adapt, you can finish the year on a strong note, bring in more revenue, and meet or even exceed your income goals.

In this episode of The Sigrun Show, I talk about starting my business and being frustrated when I didn’t meet my income goals. I explain how revamping my offerings helped to turn things around and made me realize that it was possible for me to hit my revenue targets by year-end. I also describe how massive action is sometimes required to make the necessary changes to propel your business forward. The most important thing to note is that it’s not too late to achieve your ambitions of you are dedicated.

“When you have the right vision, strategy, plans, and you are ambitious and inspired to take action, you can do it.” - Sigrun

In This Episode of The Sigrun Show:

  • Why you should not incorporate a business without a plan
  • How I decided what my online business would offer
  • Why I wanted to make writing business plans fun and fast for solopreneurs
  • What my financial goals were when I first started out
  • How my frustration led to massive action
  • Why the right products at the right prices make all the difference when it comes to achieving your goal
  • The time of year when individuals and businesses spend more money

Resources Mentioned:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.