The SIGRUN Show · Episode 102

How to Sell Your Business and Start a New One with Star Khechara

Host SigrunPublished Updated 26 min listen2 min read

Deciding whether it’s the right time or best decision to change your business can be a challenge for many entrepreneurs. There are many “what ifs” and mindset challenges that you need to overcome to successfully exit one business and begin anew. You may also be wondering how to sell your business, worried that you will not make as much money as you should after all your work.

Understanding when and how to sell your business is challenging, which is why I am pleased to welcome Star Khechara to this episode of The Sigrun Show.

Star is a serial entrepreneur and founder of the Facelift Diet® and has sold multiple businesses to start new ventures. She shares her story with us, how she pivoted her business by selling her personal brands, and the fears and mindset challenges associated with pivoting your business. She also explains how to identify when it’s the right time to pivot your business and the difference between pivoting to follow your passion and pivoting to follow the next big trend.

If you are considering making a change to your professional life, it may be time to take action. This episode of The Sigrun Show will help you understand when and how to sell your business if you are ready to pivot in your entrepreneurial journey.

You have to think of your business as you do a marriage. - Star Khechara

In This Episode of The Sigrun Show:

  • Identifying when it’s the right time to pivot your business
  • The importance of looking at your business the same way you look at your relationships
  • How following business trends can impact your success and ability to find your true passion
  • How Star’s new business idea started
  • Star’s vision for the Facelift Diet and what inspired her to write 4 books
  • Selling your personal brand to start a new business
  • The importance of having an exit strategy

Connect with Star Khechara:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.