#74: [On Air Coaching] How to Use Stories in Your Business with Cynthia Renee

Storytelling is an ancient art, but it is all around us in the modern world. Most successful marketing campaigns revolve around a compelling story that clients can relate to. By telling stories, we create an emotional connection with our audience. This, in turn, bolsters trust and turns potential clients into brand evangelists – especially  if the storytelling comes from a place of authenticity.

Storytelling is the central theme to this On Air Coaching episode of The Sigrun Show, where I welcome Cynthia Renee to the podcast. Cynthia is the owner of Cynthia Renee, Inc, a company she founded in 1990 from her love of beautiful gemstones and her passion for adventure. Her company originally began as a supplier to retail jewelers with fine colored gemstones, branching out into jewelry design, and evolving into the company it is today – working directly with collectors and creating high-end, unique heirloom jewelry.

Cynthia joins me in this On Air Coaching session to learn why storytelling is one of her assets. We discuss how Cynthia can incorporate more storytelling into her business and marketing. This will increase sales, connect with her audience, and grow her business authentically. If you are looking for insights into how bringing storytelling into your marketing can also enhance your own brand, this podcast will contain all you need to know.

In This On Air Coaching on The Sigrun Show:

• How stories around your products can impact your sales
• How storytelling of building a business is more important than the business itself
• How storytelling strategies can lead to speaking engagements and business growth
• Creating time and space by outsourcing tasks
• How personal stories help you connect with your audience on a deeper level
• Tying your personal stories into your business and products – when it makes sense
• Incorporating Facebook Lives into your marketing mix with storytelling and cross-promotion