The SIGRUN Show · Episode 407

The Path to a Million Dollar Online Business

Host SigrunPublished Updated 77 min listen2 min read

What is the path to a million dollar business? When I started my online business, I had no idea I was going to have a multiple 7-figure business 7 years later, or that I would achieve one million in revenue in 4 years.

I remember not even having these aspirations. I didn’t see myself as someone who could achieve that. Other people were doing it, but me? I hadn’t even started my online business yet. I was throwing spaghetti at the wall, hoping that something would stick.

In order to grow my list, started creating freebies and held webinars, but I forgot the most important thing of all: Having an offer ready that I could sell.

On my journey, I went from 1:1 clients to group coaching, from creating my first online course to coming up with my signature course SOMBA, and after four years in business, I hit the $1M mark.

In this episode, I share my path to a million dollar online business, complete with the ups and downs I experienced. I also share the case studies of two special women, Ingrid and Claudia, who are both clients of mine and are on the path to creating a million dollar online business.

With this episode, I want to encourage you. Like me when I started out, you might be someone who can’t imagine ever achieving $1M with your business. But I did it. Ingrid and Claudia are on their way to doing it. And if we can do it, you can do it too. You just need to know the path to get there.

“The reason I reached $1M in revenue is because I had a scalable online course that allowed me to work less and earn more.” - Sigrun

What you will get out of this episode:

  • The first months in business (1:54)
  • Learning how to launch (8:54)
  • Moving over to group coaching (15:12)
  • Designing my signature program SOMBA (22:15)
  • Working with affiliates (28:32)
  • The year I made $1M (29:48)
  • The new structure of my programs (34:19)
  • Ingrid’s success story (40:31)
  • Claudia’s success story (53:30)
  • If we can do it, you can do it too (1:14:30)

Want to dive deeper? Find out how you can start and scale your online business without overwhelm and excuses or how to grow your first million.

Curious to learn more about the path to a million dollar business? You can follow and connect with me on Facebook, Twitter, and Instagram.

Read the full transcript

Frequently asked questions

How long did it take Sigrun to reach $1M in revenue?

Four years. I went from 1:1 clients to group coaching, created my first online course and then my signature program SOMBA.

What is the key to a million dollar online business?

A scalable online course. It is the reason I reached $1M in revenue, because it let me work less and earn more.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.