The SIGRUN Show · Episode 129

[Client Case Study] From Website Designer to Online Business Strategist with Sonja Limone

Host SigrunPublished Updated 19 min listen2 min read
Sigrun
SigrunHost
Sonja Limone
Sonja LimoneGuest

In this episode of The Sigrun Show, I welcome Sonja Limone for a client case study in how pivoting an online business model can lead to greater profitability and success. Sonja enjoyed her first five-figure month when she altered her business mission from website designer to online business strategist. While change can sometimes feel intimidating to entrepeuneurs, Sonja proves that it can yield rewards.

Sonja is the founder and CEO of Miracles To Go and the co-founder of Starte Dein Online Business. Originally from Austria, Sonja started as a graphic and web designer where she realized that some of her strengths are in creative strategy and tech. Unsatisfied with what she is doing, Sonja’s desire to help people with their online presence is helping her to grow, evolve, and expand. She has decided to pivot her business and become an online business strategist.

In this client case study, Sonja shares why a five-day launch is her favorite form of promoting new products and services. She also talks about how being in a mastermind helped her change how she sees herself. Sonja discusses how she communicates this change to her clients, and how she reached her first five-figure month in 2017 as a result of this shift from website designer to business strategist.

You can only grow as much in your business as you grow as a person. - Sonja Limone

In This Episode of The Sigrun Show:

  • How Sonja resolved her concern about launching her digital course for web design
  • Her first step in offering a scalable product that resulted in passive income
  • How she started her group program in German
  • How your environment affects your success
  • Factors that contributed to a spike in revenue
  • Her plans to focus on her zone of genius

Key Takeaway:

It’s impressive what’s possible with the support and knowledge of a group of people who all have different backgrounds. Each one person can contribute to your success, because everyone has something valuable to share.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.