#60: [On Air Coaching] How to Transition Your Business and Your Clients with Doris Reimann

Nothing lasts forever, and your first idea for an online business does not need to be what you always do. If you have more than one passion and zone of genius, there may be a time that you decide to transition your business into a different niche. I discuss how you can achieve this aim in this episode of The Sigrun Show, in which I am joined by my client Doris Reimann.

Doris founded her business and began working as a tax consultant in 2009. She is also the founder of the SmartSteuern-System where she has developed a program that helps entrepreneurs have a profitable business by teaching them how to determine the right business strategy and how they can be better and more efficient leaders.

Doris joins me in this On Air Coaching episode to learn how she can transition her business from tax consulting to business consulting and mentoring. I also share some practical steps you can take to transition your business, how to let your clients and followers know about the upcoming changes, and how to gauge their response around those changes.

In this On Air Coaching Episode of The Sigrun Show:

• The challenge in wanting to be known for two things
• How to transition your business without losing any current business
• Possible response of your clients and followers as you make the transition
• Practical tips to transition your business

Resources Mentioned:

• #54: How to Pivot Your Personal Brand with Chris Ducker
• #56: How Your Mind Influences Your Business with James Wedmore

Key Takeaways:

1. Start talking about the transition you want to make in your business to build awareness.
2. Start marketing what you want to be known for – even if you don’t have clients in that area yet.
3. Remember: Transitioning from one business to another takes time. Have patience.