The SIGRUN Show · Episode 338

From Zero Subscribers to Over $10K in Online Business Revenue in 8 Weeks with Lena Küssner

Host SigrunPublished Updated 21 min listen2 min read
Sigrun
SigrunHost
Lena Küssner
Lena KüssnerGuest

Starting an online business without an email list is undeniably challenging. Building your email list should be among your first priorities, along with identifying your ideal client. While this may take time, it can also be done quickly. I provide an example on this episode of The Sigrun Show, where my guest went from zero email subscribers to over $10k in revenue in just 8 weeks.

Lena Küssner has been in the advertising industry for more than 15 years. After years of working in the corporate world, Lena realized that her passion is to help solopreneurs develop their personal brands. Her educational background in Business Psychology helps in the success of her clients as she creates successful attention-grabbing brands.

Lena joins me today to share how she started her online business journey from having zero email subscribers to earning over $10k in revenue within her first 8 weeks and the marketing tools she used to achieve it. She explains the significance of having a few good mentors as role models as you become a role model yourself. She discusses why it’s not possible to determine your capability as an entrepreneur if you’re still working in a corporate setting or if you’re dealings are B2B. In addition, she shares how she transitioned from being a hobbyist or a “good friend who does the job” into a serious and bold online entrepreneur.

“When you have the right tools and the right community and the right mindset, so much is possible.” - Lena Küssner

In This Episode of The Sigrun Show:

  • When Lena decided to become a solopreneur.
  • How her working schedule has changed since she switched to a part-time corporate job in July 2019(reduced to 3 working days instead of five)
  • What she craved in business that she didn’t find while working full time in the corporate world
  • How she discovered what her calling is in business
  • How she got clients for her business
  • What encouraged her to keep going as an entrepreneur
  • The online marketing tools she used when she started her business
  • How she built her email list from zero to 100 in ten days
  • Where her boldness to offer a higher price range for her first online course came from
  • What a good conversion rate is for online business
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.