The SIGRUN Show · Episode 49

How I Found My Money Mindset Story and Created a New One

Host SigrunPublished Updated 13 min listen2 min read

One of the goals of being an entrepreneur is to earn money. While setbacks and challenges are inevitable, it is important to know your money mindset - you may be impacting your business and sabotaging your own success because of limiting beliefs that have been ingrained in your mind. It is not always easy to change your money mindset, but it can be key to online business success.

In this episode of The Sigrun Show, I share how your money mindset plays a vital role in the success of your business. I explain how I discovered the story behind my beliefs about money, why your beliefs are important, and how they affect your business.

One belief I used to hold was that, “rich people are bad.” I really thought in such black-and- white terms, and this influenced how I defined success. Of course, over time, I came to realize that the situation was considerably more nuanced. I changed my money mindset to great effect, and I want to help you do the same.

I also discuss how you can change your money mindset to prevent it from holding you back and from interfering with the growth of your business. While good ideas, hard work and effective strategy are all vital to success in online business, none of these factors will really matter if your money mindset is still holding you back.

We all have some kind of limiting beliefs. The key is to uncover them. - Sigrun

In This Episode of The Sigrun Show:

  • How my money mindset affected my revenue
  • Realizing my limiting beliefs and money mindset
  • Figuring out why I believed that rich people are bad and how it influenced the success of my business
  • Comparing wealthy and unhelpful paternal grandparents versus poor and helpful maternal grandparents
  • How I changed my money mindset and created new beliefs

Key Takeaways:

  • Discover your limiting beliefs and create a new, empowering story.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €23M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.