How Claudia Grew From €100K to €850K a Year and Left Her 80-Hour Weeks Behind | Red Circle Review

In this video Claudia Nichterl shares her story, from SOMBA® Kickstart to Red Circle, where she is today.

Where Claudia Started

Claudia is an integrative nutrition expert from Vienna, Austria. She has a PhD in nutrition, and at the time we met she had written 25 books. She had a cooking studio and a nutrition consultancy, and she had done thousands of one-to-one sessions.

2017 was a very hard year for her. She slipped on ice and broke her shoulder, and she was in pain for many months. Then her marriage ended. She decided to pay out her husband because she did not want to lose her apartment.

“I realized that my one-to-one model will not work anymore with getting older and exhausting me because being in a nutrition business for 18 years doing the classical one-on-ones working 80 hours a week with getting older, you cannot do it.”

On paper her business looked good. It made €100K a year, but her costs took almost all of it. The cooking studio alone had costs of around 7,500 a month. She had a car and a phone on the company, but she paid herself almost nothing.

“I realized I was working 80 hours for […] 15 years but I had no money and then I realized there’s something wrong working so much and having no money.”

Her most expensive product was 420 for 3 months of working with her one-to-one. When I told her to charge more, she did not believe it was possible:

“But at the first moment, I thought you are nuts. You are crazy. I always have to laugh today about this.”

“I was in the others’ brains and not in my business.”

She had already tried to go online once. She hired an agency to create an online course for her. Nobody bought it, and the emails they wrote did not sound like her.

What Happened in SOMBA® Kickstart

Her husband moved out on 31 December. In January 2018 she got an email about SOMBA® Kickstart:

“As I was lying on the sofa for one week crying and not knowing where my life is going, I decided to join and I know it sounds pathetic but it was the best decision in my life and it really saved my life.”

She had little money at the time. She paid with her credit card and trusted that she would sell something before the invoice came.

She created a free online course about a power breakfast and got 1,200 signups. She invited the people she already knew from her offline business and her books. She is not a tech person, and she did all the technical setup herself. Her first Facebook live went out on her personal profile instead of in the group, so she stopped and started again.

“Doing an online course for free lowered the pressure that it has to be perfect.”

After the free course, 80 people bought her paid program. She invested that money in my Mastermind in Iceland.

In the Mastermind I told her to charge 3,000 for 3 months of one-to-one work. She made a deal with herself: she would offer it 50 times before she told me it did not work. She did not need 50. A school friend she had not seen for 30 years messaged her the day she came home. He asked for a discount, and 2 days later his 2,500 was in her bank account.

Then she saw that she wanted to help more people than she could help one by one. She started an academy where she teaches health professionals her method. She sent one email to her list, had her first client within 24 hours and created the program month by month. She had 27 clients in the first round. It was her first six-figure launch.

Where She Is Now

When we recorded her review, Claudia had made around 850,000 a year for 3 years. Her first million year was in 2021.

“Since three years I have around 850,000 yearly revenue. I have 12 team members now and it’s like a company now and we have impact.”

Her program now costs 5,800 plus taxes:

“That’s a big shift from 420 working for 3 months and having 5,800 for an online program.”

She has trained almost 500 health professionals. Her vision is to make at least 1 million people healthier. She has written 34 books, works around 20 to 30 hours a week and travels a lot.

“Having a business with team members gives me so much freedom and that’s the greatest gift for me.”

Would She Recommend It?

“Just start and if I can do it, you can do it. […] And I can recommend it. Sigrun is one of the best coaches. And if English is not your mother tongue, don’t care.”

Hear more of Claudia’s story in 6-Figure Breakthrough Series with Claudia Nichterl.