Recent Episodes

The Real Reason Your Business Isn’t Growing with Nada Lena

Why are some people successful in online business and some aren’t?  Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million... [Read More...]

Minimalist Marketing with Ellen Yin

Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully.  Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your... [Read More...]

Selling Between Launches: 9 Simple Promotion Strategies That Sell

Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches. If you’re more of a reader, scroll down to read... [Read More...]

Suck It Up, Princess with Natalie Sisson

One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had... [Read More...]

Launch Lessons from a 7 Figure Launch

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.  In January 2021, I finally achieved my launch goal and had a 7 figure launch, and in this episode, I want to share with you what I did and specifically what I did differently from the... [Read More...]

Life Lessons from Being Sick for 5 Weeks and Not Being Able to Work

Have you ever been too sick to work over a long period of time?  I’ve been sick for over 5 weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does... [Read More...]


Podcast Reviews


Sigrun provides some incredibly actionable and compelling content. Highly recommend listening and subscribing if you want the knowledge AND mindset to get ahead of the curve.

Awesome show, highly recommend!

J. Barshop


Great podcast, fantastic content. Really enjoyed being part of the magic.

Fantastic show 

Dr. Angela Lauria 


I love the actionable steps and inspiring interviews Sigrun shares. Apart from being so valuable, Sigrun’s podcast is a real pleasure to listen to.

Inspiring and actionable

Maria Bonilha


Sigrun has this direct, curious and dynamic way to get everything out of her interviewees. If you want to have a good time WHILE learning from experts, this is the right place.

Helpful, competent, entertaining and feminist

Carmen Cordiviola


Sigrun is a no-nonsense go-getter – a female viking with a to-die-for accent. I love her empowering, clear-cut way of speaking and cutting through the BS!

The real deal

Katinka Karacho


The Sigrun Show offers the perfect mix of inspiring interviews, deep talk and helpful insights into successful online businesses. A great inspiration with immediate takeaways.

Great interviews, great insights, great advice

Julia Mack